1) According to the text "Remediation" the author uses the phrase (in relation to Hollywood's use of computer graphics) "remediation operates in both directions" - what is meant by this?
Remediation is the recurrence of both forms of media (old and new) that make use of each other and re-create one another. In new digital media, old media is utilized to create new visual works; in comparison with older media utilizing new digital media to rewrite their films.
2) What does Michael Benedikt, author of "Cyberspace the First Steps" introduction argue had happened to modern city by the late 60s, having become more than 'a collection of buildings and streets'?
According to Benedikt, the city became a large scale center of various forms of media. He states that in the 60s, it had become an “immense node of communications” and a “messy nexus of messages.”
3) In his short story "Skinner's Room" William Gibson describes how Skinner watches a tiny portable 'pop-up' TV set. What can skinner no longer remember? (remediation in relation to television as an idea is neatly summed up in this sentence!)
Skinner can no longer remember if he is able to differentiate between television commercials and television programming.
4) Author of the famous pamphlet "Culture Jamming" Mark Dery paraphrases Umberto Eco and his phrase "semiological guerrilla warfare". What does this mean?
Umberto Eco’s idea of “semiological guerilla warfare” was the notion that those viewing media have the ability to conceive and understand the media’s message in accordance to their own interpretation of the message.
5) From Mark Dery's pamphlet, briefly describe "Subvertising".
According to Dery, subvertising is a form of anti-advertisement. They are a sort of spoof-advertisement that generally reveals a hidden truth of the said product. Dery states in his pamphlet of subvertising as the “production and dissemination of anti-ads.”
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